AMF

Privacy Policy

We appreciate your visit to our website and your interest in our company. The protection of your personal data is very important to us. We exclusively process your data on the basis of applicable statutory provisions, in particular the EU General Data Protection Regulation (GDPR). This privacy policy tells you about the handling of your personal data when using our website www.amf.de.

Personal data are details of personal or material circumstances concerning a specific or identifiable natural person. This includes information such as the civil name, address, telephone number and date of birth.

AMF is your clamping technology manufacturer and system provider for innovative clamping technology.

I. Responsible body

The responsible body in terms of the data protection laws is:
ANDREAS MAIER GmbH & Co. KG
Waiblinger Straße 116
70734 Fellbach
Phone: +49 711 5766-0
Fax: +49 711 575725
E-mail: amf@amf.de

II. Data Protection Officer

Please direct any questions you may have on data protection to our company’s data protection officer using the following contact data:
Mr. Manfred Kuhn
ANDREAS MAIER GmbH & Co. KG
Waiblinger Straße 116
70734 Fellbach
Phone: 0711-5766-199
E-mail: datenschutz@amf.de

III. Purposes and legal bases of data processing

1. Informative use of our website

a. Technical provision of our website

Collection of general information
The technical provision of our website requires that we process certain automatically transmitted information from you, so that your browser can display and you can use our website. This information is automatically collected each time you visit our website and stored in our server log files. The following information is collected: IP address, date and time of access, time zone difference to Greenwich mean time (GMT), browser type / version, browser language, OS used and its interface, amount of data transferred, requesting site, access status / HTTP status code.

Cookies
We also use   so-called “cookies”. Cookies are small text files a website server transfers to your hard drive. This automatically provides us with certain data, such as IP address, browser used, your computer’s OS and your connection to the Internet.

Cookies cannot be used to launch programs or to transfer viruses to a computer. The information contained in cookies helps us to help you navigate our websites and to correctly display them. Cookies facilitate the use of our websites and help us make our websites attractive and effective. Most of the cookies we use will be deleted after the end of a browser session. These particularly include session cookies. These store what is called a Session ID. It enables us to assign various requests sent from your browser to a shared session. Other cookies remain on your computer and enable us to recognize your computer the next time you visit.

Of course, you can view our website without cookies too. By default, Internet browsers are set to accept cookies. You can deactivate the use of cookies at any time via your browser settings. Please use the help features of your internet browser to find out how to change these settings. Please note that some features of our website may not work if you have disabled the use of cookies.

We do not use information collected via cookies to create user profiles or to evaluate your browsing behaviour.

Your personal data is processed for the technical provision of our website and to safeguard our legitimate interests pursuant to Art. 6(1)(f) GDPR. Our legitimate interest is the provision of an attractive, technically-functional, and user-friendly website as well as taking measures for the protection of our website against cyber risks, and to prevent our website from posing cyber risks to third parties.

b. Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (hereinafter referred to as “Google”). Google Analytics uses so-called “cookies”, i.e. text files stored on your computer that allow an analysis of your use of our website. Any information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, as IP anonymization is activated on this website, your IP address will be truncated by Google before transmitting it within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and truncated there. Google will use this information on behalf of the operator of this website to evaluate your use of this website, to compile reports on website activities and to provide other services to the website operator that are related to website activities and internet usage. The IP address provided to Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by making specific settings in your browser software; however, please note that doing so may prevent you from using the features of this website to the fullest extent possible. You can prevent the collection of data generated by the cookie and related to your use of this website (including your IP address) as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: Browser add-on for deactivating Google Analytics.

In addition to or as an alternative to this browser add-on, you can prevent Google Analytics from tracking our pages by clicking on the link below. This installs an opt-out cookie on your device. As long as the cookie remains installed in your browser, it will prevent the future collection of data by Google Analytics for this website and this browser.

For more information on the Terms of Use and data protection by Google Analytics please refer to http://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/

Your personal data is processed to statistically analyse the use of our website and to safeguard our legitimate interests pursuant to Art. 6(1)(f) GDPR. Our legitimate interest is the needs-based design of our website.

b. Use of Google Maps

This website uses the Google Maps API to visually display geographic information. Google collects, processes and uses data about a visitor’s use of map features when Google Maps is used. For more information on the processing of data by Google, please refer to the Google Privacy Policy . It will also inform you on how to change your personal privacy settings.
For detailed instructions on how to manage your own data related to Google products, click here.

d. Google AdWords

Our website uses Google Conversion Tracking. Google AdWords will set a cookie on your computer if you have reached our website via an ad provided by Google. The conversion tracking cookie is set when a user clicks on an ad provided by Google. These cookies become invalid after 30 days and are not used for personal identification. We and Google can recognize that a user has clicked on an ad and was redirected to this page if a user visits certain pages of our website while the cookie is still valid. Each Google AdWords advertiser gets a different cookie. Thus cookies cannot be tracked through the websites of AdWords customers. The information gathered by conversion cookies is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers are told the total number of users that have clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that enables the personal identification of users.
You can reject to the required setting of a cookie if you do not want to participate in tracking – for example by setting your browser to generally disable the automatic setting of cookies or by setting your browser to block cookies from the domain “googleleadservices.com”.
Please note that you must not delete the opt-out cookies if you do not want to record measurement data. You must reinstall the respective opt-out cookie if you have deleted all your browser cookies.

e. Embedded YouTube videos

We have embedded YouTube videos on some of our websites. The corresponding plug-ins are operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. A connection with YouTube servers is established when you visit a page containing a YouTube plug-in. YouTube will be informed which pages you have visited. YouTube can assign your surfing behaviour to you if you are logged into your YouTube account. To prevent this, do log out of your YouTube account first.
The provider uses cookies that collect information about user behaviour when a YouTube video is started
Anyone who has disabled the storage of cookies for the Google Ad program does not have to expect such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. You must block the storage of cookies in your browser to prevent this.
For more information on data protection at “YouTube”, please refer to the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/

2. Active use of our website

a. Registration of a user account

You can create a user account for the use of our online shop. It requires your registration. You must enter your salutation, first name, last name, company name, address, e-mail address, telephone number, and a user name and password of your choice. Optionally you can also specify your department, PO box address, VAT number, and fax number. After successful registration, you can make purchases through your user account. Registered users can change or delete data specified during registration at any time.
The legal basis for processing your data for the above purposes is:

  • Art. 6(1)(b) GDPR for the fulfilment of a contract or for taking pre-contractual measures, if you are using your user account for purchases in our online shop; and
  • Art. 6(1)(f) GDPR for safeguarding our legitimate interests. Our legitimate interest is the provision of a user-friendly and personalized website.

b. User requests

We process the personal data you have provided in connection with your inquiries, e.g. when using the contact form, the catalogue request form or when sending a mail to our e-mail address.
You must provide your first name, surname and e-mail address when sending inquiries via the contact form. Entering your address is optional.
Inquiries via our catalogue request form require you to provide your company name, your contact person, your address, your e-mail address, your telephone number, your first and last name, your e-mail address and your telephone number. Entering industry the fax number is optional.
We process your e-mail address and other information provided as part of a message or request sent to one of our e-mail addresses so we can provide you with a response.
The legal basis for processing your personal data in response to user requests is:

  • Art. 6(1)(f) GDPR for safeguarding our legitimate interests; our legitimate interest is the proper answering of customer inquiries.

c. Advertising use

Newsletter
We use your data with your consent for transmitting our newsletter. We will collect, as mandatory information, your e-mail address, and your name and address when you sign up for our newsletter on our website. This information is used to constantly improve our offer and to make it user friendly, so that we can approach you individually in the future and inform you about products that suit you best and make advertising more meaningful and interesting to you.
We use the “Double opt-in” procedure to verify that an application actually was made by the owner of an e-mail address. This involves recording the newsletter subscription, the dispatch of the confirmation mail and the receipt of the requested answer. No other data is collected. The data will be used exclusively for sending the newsletter and will not be shared with third parties.
You can revoke a consent once given with effect for the future at any time. The revocation of a consent does not affect the legality of the processing carried out on the basis of such a consent until its revocation. You can unsubscribe the newsletter at any time by sending a message to the contact details provided under Section I or by clicking the designated unsubscribe link in the newsletter.
The legal basis for sending the newsletter is:

  • Art. 6(1)(a) GDPR, if you have given your consent.

Using data for e-mail advertising and right to object
We reserve the right to regularly e-mail you interesting offers for similar products from our range of products if we receive your e-mail address in connection with the conclusion of a contract and the provision of products, provided you did not object to it. You may object to this use of your e-mail address at any time by sending a message to the contact details provided under Section I or by clicking the designated unsubscribe link in the advertising mail without this incurring any costs other than the transmission costs according to the basic tariffs.
The legal basis for sending e-mail advertising as described above is:

  • Art. 6(1)(b) GDPR in conjunction with Section 7(3) German Unfair Competition Law (UWG) if you have provided your e-mail address in connection with the purchase of goods or services or if we send you personalized advertising in order to safeguard our legitimate interests; our legitimate interests are the implementation of advertising measures and providing targeted advertising, which in turn is based on our economic interests.

d. Online shop and ordering process

Within our online shop, you can place an order for a product from our assortment. Within our online shop, you can put items from our assortment into the shopping cart. The shopping cart stores all items and their quantity. To simplify the order process, we also store incomplete orders so you can complete them on your next visit.
When you order goods in our online store, we collect personal data when accepting the order as part of online trading, so we can process the order and ship the ordered goods. You can place an order in our online shop only as a registered user of a user account (see Clause III.2.a.).
The legal basis for processing your data for the above purpose is:

  • Art. 6(1)(b) GDPR for the initiation and execution of contracts, in particular the preparation of offers, the fulfilment and processing of your order, and the administration of the customer relationship.

e. Compliance with legal regulations

We also process your personal data to fulfil other statutory obligations we have in connection with the processing of an order. These include in particular commercial, trade or tax retention periods.
The legal basis for processing your personal data is:

  • Art. 6(1)(c) GDPR in connection with commercial, trade or tax law when fulfilling a statutory obligation to the extent we are obliged to record and store your data.

f. Enforcement of laws

We also process your personal data to assert our rights and enforce our legal claims. We also process your personal data to defend ourselves against legal claims. Finally, we process your personal data as is necessary to prevent or prosecute crimes.
The legal basis for processing your personal data for these purposes is:

  • Art. 6(1)(f) GDPR for safeguarding our legitimate interests to the extent we assert legal claims, defend ourselves in legal disputes, or prevent or solve criminal offenses.

IV. Links

Some sections of our websites contain links to third-party websites. These websites are subject to their own privacy policy. We are not responsible for their operation, including data handling. You should review the privacy statements of those third-party sites before sending information that may be associated with you to or through such sites.

V. Categories of recipients

First of all, our employees obtain knowledge of your personal data. We also use carefully selected and commissioned service providers for some of our business processes, in particular IT services, the execution of contracts, the maintenance of customer relations and the provision of services to customers and interested parties. Our service providers may receive your personal data as a processor, which means they are strictly bound by our instructions in handling your personal data. Recipients may also independently handle data transmit by us.
Here are some additional categories of recipients of your personal data: Logistics service providers, suppliers, collection service providers, advertising and market research service providers, printing service providers.

VI. Third country transfer

We will transfer your truncated IP address to the United States in the context of using Google tools. The data transfer is based on the Implementing Decision (EU) 2016/1250 of 12 July 2016 pursuant to Directive 95/46/EC of the European Parliament and of the Council on the adequacy of protection provided by the EU-US Privacy Shield.
We do not transfer your personal data to countries outside the EU or the EEA or to international organizations.

VII. Duration of storage

We delete your personal data if it is no longer needed for a business relationship, in particular for the initiation and execution of contracts, provided there are no statutory retention requirements or statutory justifications. The retention periods laid specified in the German Commercial Code (HGB) and the German Tax Code (AO) are six to ten years. Statutory limitation periods also influence the retention time. Sections 195 ff. German Civil Code (BGB) specify the regular limitation period to be three years, but the limitation period can also be thirty years in certain cases.

VIII. SSL encryption

We use state-of-the-art encryption techniques (such as SSL) via HTTPS to protect the security of your data during transmission.

IX. Retention time

We delete your personal data if it is no longer needed for a business relationship, in particular for the initiation and execution of contracts, provided there are no statutory retention requirements or statutory justifications. The retention periods laid specified in the German Commercial Code (HGB) and the German Tax Code (AO) are six to ten years. Statutory limitation periods also influence the retention time. Sections 195 ff. German Civil Code (BGB) specify the regular limitation period to be three years, but the limitation period can also be thirty years in certain cases.

X. Your rights

Rights of/to access, rectification, erasure, limitation of processing, data transmission
Art. 15 GDPR entitles you to receive information at any time as to whether and which of your personal data are stored by us and to whom we have passed them on. Furthermore, statutory provisions give you a right to rectification (Art. 16 GDPR), deletion (Art. 17 GDPR), limitation of processing (Art. 18 GDPR), as well as data transfer (Art. 20 GDPR).

Right to object
Art. 21(1) GDPR entitles you object at any time to any processing of data we perform pursuant to Art. 6(1)(f) GDPR (on the basis of weighing of interests) for personal reasons. In particular, you may object to using your data for direct mail purposes at any time, effecting the future use of your data.

Right of revocation
You can revoke a consent once given without giving any reason at any time. The revocation of a consent does not affect the legality of the processing carried out on the basis of such a consent until its revocation.

Asserting of rights
You can assert the aforementioned rights in writing to the Data Protection Officer of our company, whose name and contact details are provided in Section II.
Please note that we reserve the right to require additional evidence of your identity as the actual data subject claiming the rights hereunder if there are any doubts that you are asserting these rights as the actual data subject.

Right to complain to the Data Protection Authority (DPA)
You can also contact the responsible data protection authority for our company with any questions or complaints under the following address:
Der Landesbeauftragte für den
Datenschutz und die Informationsfreiheit
Baden-Württemberg
Königstrasse 10 a
70173 Stuttgart
E-Mail: poststelle@lfdi.bwl.de

XI. Scope of your duties to provide data

In principle, you are not obliged to provide us with your personal data. However, if you do not so, we will not be able to provide you with our website, respond to your requests or enter contracts with you. Mandatory personal data are marked with an “*”; any other personal data that you may provide is voluntary information.

XII. Automated decision-making / Profiling

We do not use automated decision-making or profiling (an automated analysis of your personal circumstances).


Information about your right to object pursuant to Art. 21 GDPR

  • 1. You may, at any time, object for personal reasons to any processing of your data that is based on Art. 6(1)(f) GDPR (data processing based on weighing of interests) or Art. 6(1)(e) GDPR (data processing in the public interest). This also applies to profiling based on this provision within the meaning of Art. 4(4) GDPR.
    We will no longer process your personal data when you file a complaint unless we can demonstrate mandatory protective reasons for processing such data that outweigh your interests, rights and freedoms, or the processing is required for enforcing, exercising or defending legal claims.
  • 2. In individual cases, we may also process your personal data for direct mailing. You can object to any direct mailing at any time if you do not wish to receive any advertising; this also applies to profiling to the extent it is associated with such direct mailings. We will comply with such an objection for the future.
    We will no longer process your data for direct marketing purposes if you object to the processing for such purposes.

There is no required form for an objection, which should be addressed to the contact data provided in Section I, if possible.


XII. Change of our privacy policy

We may change this privacy policy from time to time to ensure it complies with current legal requirements or to implement in the Privacy Policy any changes we have made to our services, such as when introducing new services. Your new visit will be subject to the new privacy policy. Such changes will take effect immediately unless otherwise specified. Please check this privacy policy regularly to be aware of its latest version.

05/2018 - AMF